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A comprehensive dictionary that defines key terms and concepts used across our website. Explore clear explanations to enhance your understanding of our services and technical language.
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Lead
A lead is a person or company that has shown interest in your products or services and has provided their contact information—such as by filling out a form, downloading a resource, or requesting more details. In marketing and sales, a lead is a potential customer who hasn't purchased yet but might do so in the future. The goal is to nurture that interest until it turns into a sale.
