B

• Business Inteligence (BI)

  Business Intelligence, or BI, is the process of collecting, organizing, and analyzing business data to support strategic decision-making. It uses technological tools that transform large volumes of data into easy-to-understand visual reports—such as charts or interactive dashboards—allowing companies to identify opportunities, improve processes, and anticipate problems.

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• Custom Software

  Software applications specifically developed to meet the unique needs and requirements of a particular business, organization, or individual. Unlike off-the-shelf software, which is designed for a broad audience, custom software is tailored to address specific operational processes, workflows, and goals. It can be more efficient, scalable, and flexible, offering better integration with existing systems and improved user experience. Custom software development is often used by businesses with complex requirements that cannot be met by generic software solutions.

• Customer Relationship Management

  CRM (Customer Relationship Management) is a technology used by businesses to manage interactions with customers and potential customers. CRM systems store customer data, track interactions, manage sales, and improve communication across various touchpoints. By centralizing customer information, CRM tools help businesses enhance customer service, optimize sales processes, and build stronger customer relationships. It also enables businesses to analyze customer data to understand their needs, improve marketing strategies, and increase customer satisfaction.

• Cybersecurity

  Practice of protecting computers, networks, programs, and data from digital attacks, theft, or damage. It involves a variety of technologies, processes, and controls designed to safeguard information from cyber threats such as hacking, malware, phishing, and data breaches. Effective cybersecurity ensures the confidentiality, integrity, and availability of information, and it is essential for protecting both personal and organizational data. As cyber threats evolve, cybersecurity strategies continue to adapt with advancements in encryption, firewalls, intrusion detection systems, and more.

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• E-Commerce

  E-commerce refers to the process of buying and selling products or services over the internet. It works like a store, but instead of having a physical location, it's available through a website or app. Customers can browse products, place orders, and make payments from anywhere using a computer, smartphone, tablet, or even a smartwatch. For businesses, e-commerce makes it possible to reach more people without needing a physical storefront, streamlining the entire sales process in a fast, convenient, and secure way.

• Endpoints

  Endpoints are all the devices that connect to a network and allow communication between users and systems. These can include computers, smartphones, tablets, printers, and even smartwatches. They are typically used by end users to access resources and services within a company. As entry and exit points for data, they represent one of the main targets for cybercriminals. If just one of these devices is left unprotected, it can compromise the security of the entire network. That’s why endpoint security solutions are essential.

• Enterprise Resource Planning

  Type of software used by organizations to manage and integrate the core parts of their businesses. An ERP software system helps streamline processes by collecting, storing, managing, and interpreting data from various business activities, such as accounting, procurement, supply chain management, and human resources. It allows for improved decision-making and greater operational efficiency by providing a unified view of business operations. ERPs are essential for businesses looking to automate processes and ensure consistency across departments.

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• KPIs

  Key Performance Indicators are metrics used to measure how well a company or project is achieving its objectives. These indicators help assess progress in specific areas, such as monthly sales, customer satisfaction, or response time to incidents.

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• Microsoft Azure

  Cloud computing platform and service created by Microsoft, offering a wide range of cloud-based services, including computing power, storage, analytics, networking, and artificial intelligence (AI). Azure enables businesses to build, deploy, and manage applications and services through Microsoft-managed data centers. It supports a variety of programming languages, frameworks, and operating systems, making it highly flexible and scalable. Azure is widely used for hosting websites, running virtual machines, managing databases, and enabling data analysis, helping organizations reduce costs and enhance their IT infrastructure.

• Microsoft Dynamics

  Microsoft Dynamics is a suite of enterprise resource planning (ERP) and customer relationship management (CRM) software applications designed to help businesses manage their operations, financials, sales, customer service, and marketing activities. It integrates various business processes to improve efficiency, data management, and decision-making. The suite includes several products, such as Dynamics 365, which combines both ERP and CRM functionalities in a cloud-based platform, allowing businesses to access real-time insights and automate processes. It is widely used across various industries for its scalability, flexibility, and integration with other Microsoft products.

• Modern work

  Modern work is a way of organizing and carrying out tasks within a company by making the most of technology, flexibility, and collaboration. It’s no longer just about being physically present in an office, but about being able to work from anywhere, at any time, using the right tools. It relies on digital solutions (such as cloud services, productivity apps, CRM, ERP, etc.), agile team communication, and process automation. Modern work aims to be more efficient, adaptable, and balanced for both companies and employees—without requiring a large investment.

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• Power BI

  Power BI is Microsoft’s Business Intelligence tool for data analysis and interactive visualization. It enables you to connect various data sources (such as Excel, databases, or cloud services), transform the data, and create visual dashboards and reports that help you better understand the state and performance of a business. It’s user-friendly, highly powerful, and especially useful for making real-time, data-driven decisions.

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• Responsive design

  Also known as adaptive design, is a web design technique aimed at ensuring that a website looks and functions properly on any device and screen size—whether it’s a computer, tablet, or smartphone. This means that content, images, and menus automatically adjust to the user’s screen, always providing a smooth and user-friendly browsing experience. As a result, there’s no need to create separate versions of the website for each type of device.

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• Search Engine Optimization

  SEO (Search Engine Optimization) is the practice of improving a website's visibility and ranking on search engine results pages (SERPs) to attract more organic (non-paid) traffic. It involves optimizing various elements of a website, including content, keywords, meta tags, site structure, and backlinks, to make it more appealing to search engines like Google. SEO can be divided into on-page optimization (e.g., keyword usage, content quality) and off-page optimization (e.g., backlinks, social signals). Effective SEO strategies help websites rank higher, leading to increased traffic, better user engagement, and higher conversion rates.

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• UI

  User Interface refers to the visual design and elements that a person interacts with in an application or website, such as buttons, menus, icons, colors, and fonts. A well-designed UI aims to make everything clear, visually appealing, and consistent, making navigation easier and enhancing the overall user experience.

• UX

  (User Experience) refers to the overall feelings, emotions, and perceptions a person has when interacting with a digital product or service, such as a website or an app. Good UX design aims to make that experience easy, intuitive, enjoyable, and satisfying—guiding the user smoothly so they can achieve their goal without frustration.

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• Workflow

  A workflow is a sequence of tasks or steps that follow one another to complete a process within a company (how tasks are structured, how they are carried out, in what order, how they are reviewed, etc.). For example, the process of approving an invoice, managing an order, or onboarding a new employee may involve several organized steps assigned to different people or systems. Having well-defined workflows helps save time, reduce errors, and ensure that everything is done in an organized and efficient way.