A

• API

  An API (Application Programming Interface) is a standardized and secure way for systems to communicate with each other. It consists of functions and rules that allow one program to request something from another, making it possible to share information and functionalities. For example, when an app shows the weather, it doesn’t calculate it on its own — it requests data from another company (like a weather website) through its API.

B

---

• Backend

  The backend is the part of a website or application that you don’t see, but it’s what makes everything work properly. It’s where data is processed, stored in databases, business logic is managed, and different services are connected. For example, when you buy something from an online store, the backend is what validates your order, saves the information, and sends the data to the payment system.

• Business Inteligence (BI)

  Business Intelligence, or BI, is the process of collecting, organizing, and analyzing business data to support strategic decision-making. It uses technological tools that transform large volumes of data into easy-to-understand visual reports—such as charts or interactive dashboards—allowing companies to identify opportunities, improve processes, and anticipate problems.

C

---

• Cloud

  The cloud is a space for storage and work on the internet. Instead of saving data, applications, or programs on our own computers, the data is stored and used from servers connected to the internet. Cloud storage allows you to access documents, applications, or services from anywhere and on any device with an internet connection, without depending on a single physical computer.

• Custom Software

  Software applications specifically developed to meet the unique needs and requirements of a particular business, organization, or individual. Unlike off-the-shelf software, which is designed for a broad audience, custom software is tailored to address specific operational processes, workflows, and goals. It can be more efficient, scalable, and flexible, offering better integration with existing systems and improved user experience. Custom software development is often used by businesses with complex requirements that cannot be met by generic software solutions.

• Customer Relationship Management

  CRM (Customer Relationship Management) is a technology used by businesses to manage interactions with customers and potential customers. CRM systems store customer data, track interactions, manage sales, and improve communication across various touchpoints. By centralizing customer information, CRM tools help businesses enhance customer service, optimize sales processes, and build stronger customer relationships. It also enables businesses to analyze customer data to understand their needs, improve marketing strategies, and increase customer satisfaction.

• Cybersecurity

  Practice of protecting computers, networks, programs, and data from digital attacks, theft, or damage. It involves a variety of technologies, processes, and controls designed to safeguard information from cyber threats such as hacking, malware, phishing, and data breaches. Effective cybersecurity ensures the confidentiality, integrity, and availability of information, and it is essential for protecting both personal and organizational data. As cyber threats evolve, cybersecurity strategies continue to adapt with advancements in encryption, firewalls, intrusion detection systems, and more.

E

---

• E-Commerce

  E-commerce refers to the process of buying and selling products or services over the internet. It works like a store, but instead of having a physical location, it's available through a website or app. Customers can browse products, place orders, and make payments from anywhere using a computer, smartphone, tablet, or even a smartwatch. For businesses, e-commerce makes it possible to reach more people without needing a physical storefront, streamlining the entire sales process in a fast, convenient, and secure way.

• Endpoints

  Endpoints are all the devices that connect to a network and allow communication between users and systems. These can include computers, smartphones, tablets, printers, and even smartwatches. They are typically used by end users to access resources and services within a company. As entry and exit points for data, they represent one of the main targets for cybercriminals. If just one of these devices is left unprotected, it can compromise the security of the entire network. That’s why endpoint security solutions are essential.

• Enterprise Resource Planning

  Type of software used by organizations to manage and integrate the core parts of their businesses. An ERP software system helps streamline processes by collecting, storing, managing, and interpreting data from various business activities, such as accounting, procurement, supply chain management, and human resources. It allows for improved decision-making and greater operational efficiency by providing a unified view of business operations. ERPs are essential for businesses looking to automate processes and ensure consistency across departments.

F

---

• Fronted

  The frontend is the visible part of a website or application—the part the user sees and interacts with. It includes all the design elements, buttons, menus, colors, images, and the way content is displayed. Every time you click a button, fill out a form, or browse a website, you’re using the frontend. Its goal is to provide a pleasant, intuitive, and functional experience for the user.

• Full-stack

  Full stack development is the practice of creating both the frontend and the backend of an application or website. In other words, a full stack developer is able to work on the part visible to the user (design, buttons, menus, forms, etc.) as well as the part that isn’t seen but makes everything work (system logic, databases, servers…).

H

---

• Hosting

  A hosting service, or web hosting, is a solution that allows you to store all the files of your website —such as text, images, databases, and code— on a server that is connected to the internet 24/7. This makes your website accessible to anyone, from anywhere in the world. When someone visits your site, their browser connects to the server that holds the information and displays the content. Hosting provides the essential technical infrastructure, so your website remains available, functional, and online always.

I

---

• Interface

  In computing, an interface is the connection point between two systems that allows them to communicate with each other. For example, a user interface is what you see in an app (buttons, menus, screens) and it lets you interact with it. There are also interfaces between programs, which allow different software systems to understand and work with each other—like an API. In short, an interface is like a bridge that makes interaction possible between people and systems, or between systems themselves.

• IoT

  IoT (Internet of Things) is the idea of connecting physical objects to the internet so they can send and receive data. For example, a smartwatch, a thermostat, or a connected fridge can collect information, communicate with other devices, or be controlled from an app. The goal is to make our lives more convenient, automate tasks, and make smarter decisions thanks to the data these devices share.

K

---

• KPIs

  Key Performance Indicators are metrics used to measure how well a company or project is achieving its objectives. These indicators help assess progress in specific areas, such as monthly sales, customer satisfaction, or response time to incidents.

L

---

• Lead

  A lead is a person or company that has shown interest in your products or services and has provided their contact information—such as by filling out a form, downloading a resource, or requesting more details. In marketing and sales, a lead is a potential customer who hasn't purchased yet but might do so in the future. The goal is to nurture that interest until it turns into a sale.

M

---

• Microsoft Azure

  Cloud computing platform and service created by Microsoft, offering a wide range of cloud-based services, including computing power, storage, analytics, networking, and artificial intelligence (AI). Azure enables businesses to build, deploy, and manage applications and services through Microsoft-managed data centers. It supports a variety of programming languages, frameworks, and operating systems, making it highly flexible and scalable. Azure is widely used for hosting websites, running virtual machines, managing databases, and enabling data analysis, helping organizations reduce costs and enhance their IT infrastructure.

• Microsoft Dynamics

  Microsoft Dynamics is a suite of enterprise resource planning (ERP) and customer relationship management (CRM) software applications designed to help businesses manage their operations, financials, sales, customer service, and marketing activities. It integrates various business processes to improve efficiency, data management, and decision-making. The suite includes several products, such as Dynamics 365, which combines both ERP and CRM functionalities in a cloud-based platform, allowing businesses to access real-time insights and automate processes. It is widely used across various industries for its scalability, flexibility, and integration with other Microsoft products.

• Mobile First

  A web design concept that prioritizes the experience on mobile devices, later adapting the design for larger screens. The design and development process is based on ensuring user comfort when navigating a website using a mobile phone. Therefore, aspects such as touch interaction, button and link size and spacing, and vertical orientation are carefully considered.

• Modern work

  Modern work is a way of organizing and carrying out tasks within a company by making the most of technology, flexibility, and collaboration. It’s no longer just about being physically present in an office, but about being able to work from anywhere, at any time, using the right tools. It relies on digital solutions (such as cloud services, productivity apps, CRM, ERP, etc.), agile team communication, and process automation. Modern work aims to be more efficient, adaptable, and balanced for both companies and employees—without requiring a large investment.

P

---

• Plugin

  A plugin is a software component that is added to a main program to provide extra features or improvements without needing to modify the original program. For example, you can install a plugin in your browser to block ads, or on your website to add a contact form. This way, each user can customize and adapt the program’s functionalities to suit their specific needs.

• Power BI

  Power BI is Microsoft’s Business Intelligence tool for data analysis and interactive visualization. It enables you to connect various data sources (such as Excel, databases, or cloud services), transform the data, and create visual dashboards and reports that help you better understand the state and performance of a business. It’s user-friendly, highly powerful, and especially useful for making real-time, data-driven decisions.

R

---

• Responsive design

  Also known as adaptive design, is a web design technique aimed at ensuring that a website looks and functions properly on any device and screen size—whether it’s a computer, tablet, or smartphone. This means that content, images, and menus automatically adjust to the user’s screen, always providing a smooth and user-friendly browsing experience. As a result, there’s no need to create separate versions of the website for each type of device.

S

---

• Scalability

  Refers to the ability of a system, software, or business to grow and adapt without losing performance. In technology, for example, a scalable solution can handle more users, data, or features as your business expands—without needing to start from scratch. This helps save time and costs in the long run, since the system adjusts to your evolving needs without failing or falling short.

• Search Engine Optimization

  SEO (Search Engine Optimization) is the practice of improving a website's visibility and ranking on search engine results pages (SERPs) to attract more organic (non-paid) traffic. It involves optimizing various elements of a website, including content, keywords, meta tags, site structure, and backlinks, to make it more appealing to search engines like Google. SEO can be divided into on-page optimization (e.g., keyword usage, content quality) and off-page optimization (e.g., backlinks, social signals). Effective SEO strategies help websites rank higher, leading to increased traffic, better user engagement, and higher conversion rates.

U

---

• UI

  User Interface refers to the visual design and elements that a person interacts with in an application or website, such as buttons, menus, icons, colors, and fonts. A well-designed UI aims to make everything clear, visually appealing, and consistent, making navigation easier and enhancing the overall user experience.

• UX

  (User Experience) refers to the overall feelings, emotions, and perceptions a person has when interacting with a digital product or service, such as a website or an app. Good UX design aims to make that experience easy, intuitive, enjoyable, and satisfying—guiding the user smoothly so they can achieve their goal without frustration.

W

---

• WWW

  The acronym WWW stands for World Wide Web. It is the global information system that allows us to browse internet pages through links and web addresses. Through this system, users gain access to a wide variety of resources and content online. It uses the HTTP protocol so that browsers (like Chrome, Firefox, or Edge) can request and display pages from web servers.

• Workflow

  A workflow is a sequence of tasks or steps that follow one another to complete a process within a company (how tasks are structured, how they are carried out, in what order, how they are reviewed, etc.). For example, the process of approving an invoice, managing an order, or onboarding a new employee may involve several organized steps assigned to different people or systems. Having well-defined workflows helps save time, reduce errors, and ensure that everything is done in an organized and efficient way.