Dictionary

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S

Scalability
Refers to the ability of a system, software, or business to grow and adapt without losing performance. In technology, for example, a scalable solution can handle more users, data, or features as your business expands—without needing to start from scratch. This helps save time and costs in the long run, since the system adjusts to your evolving needs without failing or falling short.
Search Engine Optimization
SEO (Search Engine Optimization) is the practice of improving a website's visibility and ranking on search engine results pages (SERPs) to attract more organic (non-paid) traffic. It involves optimizing various elements of a website, including content, keywords, meta tags, site structure, and backlinks, to make it more appealing to search engines like Google. SEO can be divided into on-page optimization (e.g., keyword usage, content quality) and off-page optimization (e.g., backlinks, social signals). Effective SEO strategies help websites rank higher, leading to increased traffic, better user engagement, and higher conversion rates.