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Search Engine Optimization
SEO (Search Engine Optimization) is the practice of improving a website's visibility and ranking on search engine results pages (SERPs) to attract more organic (non-paid) traffic. It involves optimizing various elements of a website, including content, keywords, meta tags, site structure, and backlinks, to make it more appealing to search engines like Google. SEO can be divided into on-page optimization (e.g., keyword usage, content quality) and off-page optimization (e.g., backlinks, social signals). Effective SEO strategies help websites rank higher, leading to increased traffic, better user engagement, and higher conversion rates.
